Vice President, Marketing - LATAM
Thomson Reuters
- Cardoso - SP
- Permanente
- Período integral
Reporting directly to the Chief Marketing Officer, the Vice President of Marketing, LATAM oversees all marketing strategies and activities for the LATAM business in the Brazil, Argentina, Chile, Peru, Uruguay and Mexico. He/She is accountable for developing a comprehensive marketing strategy and a set of marketing programs and tactics to achieve the financial and strategic objectives of the LATAM business, leveraging resources on their team and in partnership with centers of excellence in marketing and other functions. The marketing plan and associated programs will include all levers to drive results, strengthen the reputation of Thomson Reuters and build and maintain customer relationships, including but not limited to: campaign planning and design, sales and product alignment, content and product marketing, budget management and tracking return on marketing investment. Additionally, this person will work closely with the Marketing Center of Excellence to activate marketing programs and tactics, driving both a digital and omni-channel go-to-market strategy and approach.About the RoleIn this opportunity as Vice President, Marketing - LATAM, you will:
- Success in this position will be dependent on deep functional and strategic marketing expertise, exceptional leadership skills, and relevant professional experience. Specifically, the successful candidate will focus on the following:
- Delivers both short- and long-term revenue objectives by creating and executing a marketing strategy aligned to Segment’s strategic plan and objectives
- Assembles and orchestrates cross-functional teams to advance marketing strategy for new and existing products in direct partnership with functional Centers of Excellence including demand gen, events, digital marketing, PR, social media, product marketing, etc.
- Manages marketing plans aligned to customer journey touch points for customer segments and sub-segments
- Leverages end-to-end insight and knowledge on the customer (i.e., Customer360) for the segment leveraging marketing and sales enablement technology; creates qualified leads for handoff to sales team
- Works with sub-segment teams to gather input on voice of the customer for integration into marketing tools, campaigns, and content; ensures all customer-facing TR team members leverage available information and tools
- Establish regular communication channels: Schedule regular meetings with the Latam leadership team to discuss their priorities and gain a deeper understanding of their business units' needs. This will foster open dialogue and enable collaborative decision-making.
- Conduct a comprehensive assessment: Evaluate the strategic goals and objectives of each business unit within the Latam region. Understand their individual investment requirements and align them with the overall goals of the organization.
- Facilitate prioritization discussions: Engage in discussions with the Latam leadership team to identify key priorities across different business units. Encourage an open and transparent conversation to gain consensus on the allocation of investments.
- Analyze ROI and impact: Evaluate the potential return on investment (ROI) and expected impact of each investment opportunity. Assess the strategic alignment and potential growth opportunities associated with each business unit's priorities.
- Seek input from cross-functional teams: Involve relevant stakeholders from various departments, such as finance, marketing, and operations, to gather different perspectives and ensure a holistic approach to decision-making.
- Develop a balanced investment plan: Based on the inputs received and the assessment conducted, collaborate with the Latam leadership team to develop a balanced investment plan. This plan should prioritize key initiatives while considering the available resources and strategic objectives of the organization.
- Continuously monitor and review: Regularly review the progress of the investments and their impact on the business units. Monitor key performance indicators (KPIs) and make adjustments as necessary to optimize the allocation of investments over time.
- Strategic Marketing plan aligned to the LATAM Segment business strategy and objectives at a Segment and Sub-Segment level
- Achieve key business and marketing results, such as Marketing Attributed Sales, Lead and Appointment Generation; Return on Marketing Investment and Funnel Velocity Activity
- Other metrics include cross-sell and up-sell, retention and increased focus on new product sales
- Persona-based campaigns differentiated for Digital and Omni-Channels
- Compelling messaging, content and storytelling aligned to customer personas
- Delivering thought leadership through events, panels, roundtables, and other customer engagement opportunities
- Pivotal Experience & Expertise
-Digital Marketing Expertise: marketing background using digital and omni go-to-market strategies; experience creating and executing digital marketing campaigns (including advertising, web, email, in-product, etc.)
- Data-Driven Marketing Expertise: Experience in working with data for targeting and personalization; experience using data to illustrate marketing’s value through effective demand generation and for tactical and strategic decision making
- Marketing Technology: Experience in leveraging multiple marketing technologies to activate marketing plans and to develop and operationalize marketing measurements
- Team Management: Experience leading and managing a significant marketing team across an established organization
- Leadership Culture Fit & Impact
- Ability to work in a highly collaborative manner internally, as well as with external stakeholders to ensure decision making process on key strategic and operational issues is enriched by the perspectives of others
- Direct, results-oriented marketer who combines best-in-class strategy with strong execution capability; willing to drive and lead the strategy, execution, and company-wide initiatives for all marketing efforts
- An executive with the intellect, communication skills and presence to become a true business partner amongst the executive leadership team – someone who desires to be a consummate learner while significantly contributing to broader business conversationsWhat's in it For You?You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connectedWellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.Optional - compensation. Compensation may only be relevant for certain positions and is recommended for use primarily by Sales:Compensation Base salary and a variable compensation that is directly related to your success.Important note! Workday automatically adds the Thomson Reuters boiler and accessibility statement. You do not need to add those in.Questions? Click for . For additional support, please contact the Employer Branding Team or review hiring and recruiting policies in Workday. For TR2 roles and above in Zug, please remove this language from the "Wellbeing section" - work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country.
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