Ad Specialist - Brazil
DinePalace.com / Foodme.Mobi
- Alagoas
- Permanente
- Período integral
- Independently plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook & Instagram), and other platforms to drive targeted leads and conversions.
- Perform in-depth keyword research, precise audience segmentation, and competitive analysis to inform data-driven strategies.
- Craft compelling ad copy and collaborate with designers to produce high-impact creatives that resonate with audiences.
- Monitor campaign performance using tools like Google Analytics, Meta Ads Manager, and SEMrush, making real-time adjustments to bids, budgets, and targeting for optimal results.
- Deliver insightful weekly and monthly reports, presenting key metrics (e.g., cost per lead, ROAS) and actionable recommendations to stakeholders.
- Stay ahead of digital advertising trends, platform algorithm changes, and best practices to continuously enhance campaign effectiveness.
- Manage the complete digital marketing funnel, from awareness to conversion, ensuring seamless integration with SEO, content, and CRM strategies.
- 2–4 years of hands-on experience in managing paid ads, with mandatory expertise in Google Ads and Meta platforms.
- Comprehensive end-to-end knowledge of the digital marketing process, including performance marketing, funnel optimization, lead nurturing, and multi-channel integration.
- Proven ability to work independently, handling full campaign life cycles from ideation to execution without supervision.
- Exceptional communication skills, with the ability to articulate complex data insights clearly and professionally; must be highly presentable for client interactions and team presentations.
- Proficiency in analytical tools such as Google Ads Manager, Meta Business Suite, Google Analytics, SEMrush (or equivalents).
- Strong data analysis skills to spot trends, troubleshoot issues, and drive continuous improvements.
- Experience serving international clients, particularly in Canada and the USA; prior work in the restaurant industry is a plus.
- Basic understanding of SEO principles and CRM systems like Zoho or HubSpot to support holistic marketing efforts.
- Performance-based bonuses tied to campaign success and lead quality.
- Opportunities to collaborate with international clients and contribute to real business growth.
- Rapid career advancement in our expanding digital marketing team, with access to ongoing training and professional development.