Head of Media, LATAM
Uber
- São Paulo - SP
- Permanente
- Período integral
- Lead and develop a team focused on driving effective brand media campaigns
- Manage a sizeable external agency team to deliver best-in-class strategic plans and media activations across Uber and UberEats
- Develop deep publisher and ad technology partnerships to ensure Uber has access to best-in-class media capabilities and stays ahead of industry trends
- Partner with regional marketing to manage a multi-million-dollar media budget across Uber and UberEats
- Drive media optimization to maximize the impact of in-flight campaigns
- Drive meaningful media innovation grounded in data, consumer trends and best practices to create consumer impact
- Collaborate closely with our in-house Performance Marketing team to ensure brand media strategies complement initiatives through the funnel
- Act as a trusted partner and in-house subject matter expert to the broader organization, providing thought leadership and a clear vision for Media
- 10+ years of media strategy and planning experience across offline, digital and programmatic media
- Deep understanding of the LATAM media landscape, competitive insights and audience trends
- Fluency in English and Portuguese (Spanish is a bonus)
- Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, attention and engagement metrics
- Deep understanding of audience segmentation and data strategy
- Experience building and maintaining high-performing teams
- A highly strategic media thinker, with proven brand campaign leadership experience
- Effectively collaborate with leaders and team members at all levels in a global, matrixed organization.
- Strong communication skills (written & verbal) with the ability to clearly deliver information to a variety of audiences
- Never hesitates to dive right in and address something hands-on with a solutions-oriented approach
- A track record of designing creative and innovative media campaigns that deliver business impact
- Biased toward action, always pushing towards clarity and delivery