Do you have a passion for driving measurable growth, transformation, and approach your work with boundless curiosity? Join our global digital marketing team and find yourself among highly engaged, like minded professionals. Grow your skills, and your career, as you play a valuable part in rocketing WEX to new heights. As a Marketing Automation Specialist , you will work with teams across the business to design, analyze and optimize multi-channel marketing journeys in Salesforce Marketing Cloud - nurturing leads, driving cross-sell and product utilization, and delivering exceptional customer experiences.Duties and Responsibilities:Marketing Automation/Development and Deployment:Serve as a dedicated resource and primary point of contact for WEX Mobility campaign production/deployment with responsibilities in the following areas:Work with Revenue Marketing leads and LOB stakeholders to design automated customer experiences and ad hoc email, SMS, and web personalization campaignsSet-up and configure campaigns in Salesforce Marketing Cloud to support the Consumer Pathways personalization programLeverage copy/designs created by the Content team to execute campaigns across various WEX business unitsCollaborate with cross-functional teams to understand segmentation, personalization and dynamic content needs within email journeysMaintain Salesforce Marketing Cloud campaigns to keep content up to date (i.e. urls, documents, cloud pages, etc.) while maximizing performance and efficiencyAssist with A/B testing and multivariate testing to optimize email campaigns for engagement and conversionMonitor email deliverability and implement strategies to maintain a high sender reputationPerformance Analysis:Serve as a dedicated resource and primary point of contact for analyzing the performance of all Consumer Pathways campaigns with responsibilities in the following areas:Leverage Tableau dashboard, Salesforce and other tools to analyze campaign performanceAssess campaigns in terms of overall engagement, financial results, user demographics, trends, success metrics and moreProvide insights/recommendations for campaign improvement across channelsDevelop periodic reports on campaign performance, insights and recommendations for various internal and external stakeholder audiencesRequired Skills:Salesforce Marketing Cloud expertise (i.e. Marketing Cloud - Email Studio, Journey Builder; Mobile Studio; MCP - Segments, Web Templates and Campaigns)5+ years experience delivering highly-effective digital/email marketing campaignsStrong analytical skills and the ability to interpret data to make informed decisionsSolid experience with performance reporting/success measurementHTML/CSSAMPscriptExcellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiencesAbility to take initiative and lead, motivate, and oversee teams to produce resultsTeam player attitude and ability to work in a high energy business environmentPreferred (but Not Required) Skills:Salesforce CertificationsBasic JavascriptSQLExperience with Salesforce Mobile Studio and Salesforce Personalization a plus
