Marketing/Experiential Marketing Specialist (m, f, d)
- São Paulo - SP
- Permanente
- Período integral
- Code number: J000017384
- Entry level: Professionals
- Location: Sao Paulo
- Organization: Porsche Brasil
- Execute Porsche Brazil (PBR) events on time, within budget, and in accordance with brand guidelines.
- Develop KPIs and post-event reports to evaluate performance and impact.
- Maximize data capture opportunities at events to support marketing intelligence.
- Propose innovative ideas and new formats to enhance experiential marketing efforts.
- Support the creation of communication content for internal and external channels (e.g., social media).
- Manage event planning processes, coordinating with vendors and suppliers to ensure all necessary resources are in place for successful execution.
- Assist in the implementation of national and local dealer launch events.
- Monitor and support dealer marketing activities to ensure alignment with Porsche brand guidelines.
- Collaborate with the dealer network to identify high-impact local events that increase brand visibility and generate qualified leads.
- Ensure proper documentation and KPI tracking for all dealer-led marketing events.
- Plan and execute joint event initiatives with Porsche Customer Groups and Porsche Club Brazil, ensuring brand consistency and delivering premium customer experiences.
- Support the management of the marketing and PR vehicle fleet, ensuring all cars are in optimal condition for use.
- Maintain the fleet management system to maximize vehicle utilization.
- Coordinate vehicle maintenance and repairs with the workshop.
- Plan and manage transportation logistics for event vehicles, ensuring timely and safe delivery.
- Oversee documentation processes, ensuring all required forms are signed before vehicles leave the premises.
- Bachelor's degree in Marketing, Business Administration or related areas.
- Minimum of 5 years in event management, experiential marketing, or related areas.
- Fluent in English (written and spoken);
- Advanced knowledge of MS Office (Excel, PowerPoint, Word);
- Strong organizational skills and ability to manage multiple projects simultaneously, often under pressure and with tight deadlines;
- Flexibility to quickly adapt to changes in logistics, supplier availability, or shifting priorities;
- Excellent communication and interpersonal skills, with the ability to build solid relationships with stakeholders, including high-level brand representatives and VIP guests during events;