Digital PR & Outreach Specialist - Full-time - Remote

• We love the people we work with
• We are always growing professionally, individually, and as a team
• Our management team is great (respectful, fair, and flexible when needed)
• Our work is interesting, dynamic, and not mired in managerial bureaucracy
• Our compensation is strong
• Lastly, because our team is not huge, each of us creates a real impact on our clients and everyone on the team.

• Scout and vet publications, podcasts, and niche blogs that align with each client's vertical — evaluating traffic volume, domain strength, editorial quality, and audience fit.
• Assemble focused contact lists using prospecting platforms (MuckRack, Hunter.io, Prowley, OnePitch, or equivalents) and maintain an organized, up-to-date media database.
• Segment contacts by outlet type — news desks, trade publications, industry influencers, podcasters — so every pitch reaches the right inbox.

• Develop unique story angles rooted in client data, case studies, or expert commentary — not generic templates.
• Write tailored outreach emails that speak to each journalist's coverage area and publication voice.
• Run multi-touch follow-up sequences that stay helpful without crossing into spam territory.
• Negotiate placement formats: contributed articles, expert quotes, case-study features, resource-page inclusions, and more.

• Land in-content, do-follow backlinks on sites that meet our quality bar (details below) — contextual relevance is non-negotiable.
• Secure branded mentions with proper attribution for clients and the agency.
• Track outreach volume, reply rates, and placement wins; report results clearly so the team can learn and iterate.

• Monthly traffic: 5,000+ verified visits (SimilarWeb or equivalent).
• Domain authority: DR 50+ for mainstream outlets; DR 40+ is acceptable for tightly focused, editorially sound niche sites.
• Spam score: no higher than 10–15% (Moz or comparable metric).
• Editorial standards: active readership, a consistent publishing cadence, and genuine editorial oversight.
• Geography: US-focused or global English-language outlets with meaningful US readership.

• At least two years of hands-on experience in digital PR, journalist outreach, or SEO-driven link acquisition.
• A portfolio of placements on high-authority sites (DR 50+) that you personally pitched and closed.
• Working fluency with the standard toolkit: Ahrefs, SEMrush, BuzzStream or Pitchbox, Hunter.io, MuckRack, or comparable platforms.
• A solid grasp of what separates a valuable backlink from a worthless one — anchor text strategy, link relevance, and quality signals.
• Excellent written English and the ability to write pitches that feel personal, not automated.
• Comfort working with US-centric publications and time zones, even if you're based elsewhere.
• A self-starter mindset — you manage your own pipeline, hit deadlines, and flag issues before they become problems.

• Prior work in the legal, home-services, or digital marketing/SaaS verticals.
• Established relationships with editors or journalists in our target niches.
• A background that blends content marketing with traditional public relations.
• Familiarity with expert-sourcing channels like HARO, Qwoted, or Featured.

• Your resume or a portfolio that highlights relevant outreach and PR wins.
• Two to three examples of placements you've secured — include the publication name, its domain rating, and the type of coverage.
• A short overview of how you approach an outreach campaign from start to finish, including the tools you rely on.

Comrade Digital Marketing