Specialist, Visual Merchandising & Trade
Pandora Ver todas as vagas
- São Paulo - SP
- Permanente
- Período integral
- Trade Strategy: Develop and implement a 360° VM and Trade strategy for the Brazilian market, covering multiple channels (O&O Concept Stores/Kiosks, Franchisees, and Wholesale), aligned with commercial and brand requirements.
- Brand Elevation: Elevate the consumer store experience and brand positioning through impeccable product presentation and storytelling.
- Competitive Benchmarking: Conduct regular benchmarking visits to identify market trends, best practices, and VM opportunities relevant to the brand.
- Campaign Roll-out: Secure the VM roll-out for all local and global campaigns/promotions, ensuring alignment with launch dates and commercial needs.
- Compliance & Store Visits: Plan and execute a structured agenda of weekly store visits (including remote support) to guarantee visual integrity and compliance across the network.
- New Openings: Support the setup of new doors and assist with campaign launches and promotional initiatives.
- Floorplan Development: Support the development and approval of all Brazil VM floorplans across multiple channels, providing implementation feedback to stores.
- Budget Control: Manage and control the local POSM (Point of Sale Materials) printing budget for all VM assets and channels in Brazil.
- Process Management: Oversee the entire local printing process-including supplier management, logistics, and installation-in alignment with LATAM regional guidance.
- Sustainability & Efficiency: Define and communicate clear guidelines for the use, storage, reuse, and disposal of VM materials to ensure operational efficiency and sustainability.
- Capacity Building: Organize and facilitate VM training programs, including refreshers for store teams and onboarding for new employees, in collaboration with Training and local RSM teams.
- Local Adaptations: Guarantee the development of assets and local adaptations of all global campaign elements, including specific tray guidelines (product and visual placement).
- Stakeholder Collaboration: Act as a key partner to the VM and Merchandising teams, identifying opportunities to improve product presentation, pricing communication, and customer experience.
- Reporting & Analytics: Share visual implementation reports for each campaign execution and develop action plans to address any gaps.
- Franchise Support: Provide VM guidance and support to franchisees for all campaigns and promotional activities.
- Education: Bachelor's Degree in Architecture, Design, Fashion, or Marketing.
- Experience: 5+ years of experience in VM (Senior level), preferably in Premium Retail, Fashion, or Luxury/Jewelry.
- Technical: Proficiency in Adobe Suite and AutoCAD; strong Excel skills.
- Communication: Excellent verbal and written communication skills in both Portuguese and English.
- Background: Proven track record in managing POSM budgets and vendor relationships.
- Stakeholder Management & Influence: Ability to negotiate and align strategies with Regional Sales Managers (RSMs), Franchisees, and the LATAM regional team.
- Meticulous Eye for Detail: An extremely high standard for aesthetics and the maintenance of brand integrity.
- Adaptability & Resilience: Capability to handle the fast-paced nature of retail and adapt global directives to Brazil's logistical and cultural reality.
- Educational Leadership: A mentoring profile to train and empower store teams, turning technical guidelines into practical, motivating actions.
- Strategic Thinking: The ability to understand the "commercial why" behind every VM action, rather than just executing tasks.
- Organization & Autonomy: Strong self-management skills to prioritize an agenda covering multiple channels (O&O, Franchisees, and Wholesale).