Creative Director

• Lead and set the tone for the department for how you want your team to show up
• Oversee 300 SKU creatives
• Lead the team on asset management & keeping creatives organized
• Work with creative producer to help deliver assets to the rest of the team on time and in an organized manner
• Communicate clearly to team members on what “done” looks like to ensure projects are delivered on time
• Ensure a quality / aesthetic standard for the company
• Take initiative on when to do shoots (even when not asked) by evaluating launch forecast
• Maintain & review all creative assets before releasing to ensure it’s on-brand across all platforms

• Oversee, build, and manage the Design Team and Art Director

• Collaborate with the Creative Producer and design team to ensure models, graphics and packaging are on-brand and delivered on time
• Learn to pass assistant work off to team members
• Communicate with Cassandra when team members are not working or when new team members are needed
• Let go of team members who are not meeting expectations
• Set annual goals for each team member to help growth within the company
• Create systems in place when needed with Project Manager to prevent projects and approves being behind on deadlines
• Create a collaborative growing environment for team members to help internal growth
• Work with Stef (HR) to create scorecards for new roles
• Work with Stef to do quarterly and yearly reviews for each team member
• Provide immediate feedback verbally and via email to ensure team members can make adjustments swiftly
• Bring in freelance team members when needed

• Conceptualize photoshoots and video shoots
• Communicate cross-functionally with other team members to ensure appropriate assets needed
• Create mood boards for photo shoots and video shoots
• Select, book, and direct models
• Mockup what the assets could be used for
• Work with the Creative Producer to create a yearly creative budget
• Confirm bookings a minimum of 2 weeks before each shoot
• Work with assistants to coordinate all receipts to AP
• Ask for budget expansion when necessary
• Creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
• Work cross-functionally with other departments to ensure clarity on what assets are needed

• Amazon
• Product development
• Provide example images to ensure alignment with all parties
• Create shot lists with the Creative Producer
• Creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print
• Organize the project plan
• Ask questions before beginning any project to ensure the job is clear
• Work vs. Capacity - Assign the job to the appropriate design team member when necessary
• Hold the design team member accountable for completing the task
• Gather retail asset pack from sales team so we ensure we are delivering what is needed for product photography
• Complete assigned tasks on time and communicate in advance if you expect delays
• Be the first and final point of approval
• Collaborate with the Copywriter and associated projects
• Build on our copy approval process
• Provide the copywriter with timelines
• Work cross-functionally with the product development team to ensure the copy is aligned with the product.
• Oversee 1+ direct mail catalogs per year

• Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
• Create design concepts for licensing opportunities
• Create design concepts for limited edition or collaboration launches
• Collaborate with the Product Development team to create new product design concepts
• Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
• Analyze brand tracking, market trends, consumer needs, and the competitor landscape
• Meet budget requirements by forecasting and managing expenses
• Work with the social media team to design the social grid

• Oversee approximately 10 sales presentations per year
• Gather copy and data from the sales team and map out the presentation before beginning the project
• Utilize past presentations to avoid doing unnecessary work i.e. if doing three sales presentations in one month use the same data-driven slides for all presentations and tailor the remaining pages to that particular retailer
• Create a Holiday sell sheet
• Create Product Fact Sheets for all new items that will help sell and educate customers on why
• Work with the copywriter to provide the copy on time
• Work with the PD team to understand the purpose of the product before starting
• Work with the creative team to ensure you have images on time

• Efficiency. Able to produce significant output with minimal wasted effort.
• Organization and planning. Plans, organizes, schedules, and budgets files and personal time efficiently and productively. Focuses on key priorities.
• Attention to detail. Does not let important details slip through the cracks or derail a project.
• Proactivity. Acts without being told what to do. Bring new ideas to the company.
• Flexibility/ adaptability. Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change.
• Creativity/ innovation. Generates new and innovative approaches to problems.
• Enthusiasm. Exhibits passion and excitement over work. Has a can-do attitude.
• High standards. Expects personal performance and team performance to be nothing short of the best.

Activate Talent