Manager Culture Marketing
- São Paulo - SP
- Permanente
- Período integral
Execute the Market Brand Strategy locally and ensure consistent execution in country through an integrated strategy of the Culture Marketing pillar to achieve brand and category objectives.
Key responsibilitiesBe the main point of contact for all the touchpoints with Culture Marketing throughout the company.Build and manage the Culture Marketing partner portfolio (artists, influencers, content creators) in order to achieve Brand and Categories objectives.Manage adidas Brazil’s initiatives in culture territories (music, fashion, sports, art) mediated by influencers, along with the production and measurement of contentMaintain and strengthen day to day relationship with partners and their staffs aligned to Brand and Category objectives.Manage the budget planning and execution to ensure all implementations comply with approved plans following investment behind priorities.Manage a third-party agency to provide correct service level to partners.Assure partner activation guidelines are followed and delivered according to the Brand Comms strategy.
Knowledge Skills and Abilities
Stakeholder management (internal and external)
Team playerKnowdleadge/previous experience in Culture/Influencer Marketing
Fluent in English (writing and verbal)