Lead Marketing Analyst, Brazil (LATAM)
Adobe Ver todas as vagas
- São Paulo - SP
- Permanente
- Período integral
- Analyze full‑funnel marketing outcomes across paid media, social, and upper‑funnel programs
- Develop clear, actionable insights that guide strategy and inform senior leadership decisions
- Shape investment strategies across multiple marketing channels based on performance signals and opportunities
- Partner with regional and global teams to assess trends, design experiments, and evaluate results
- Refine forecasting models for key metrics, including visits, units, orders, and revenue indicators
- Collaborate with Media, Product Marketing, Finance, GTM, Marketing Science, and Data Science to advance measurement frameworks
- Translate analytical findings into simple, compelling narratives tailored to diverse audiences
- Build alignment and support decision‑making across a matrixed, cross‑functional organization
- Interpret A/B tests, find opportunities, and evaluate business impact
- Help leadership apply insights to inform planning, media decisions, and performance optimization
- 8+ years of experience in marketing or growth analytics, ideally supporting full‑funnel programs
- Experience in media or agency environments is preferred (paid media, performance media, or cross‑channel measurement)
- Strong analytical skills, including trend analysis, opportunity sizing, and A/B test interpretation
- Familiarity with SQL and business intelligence tools
- Clear communication and storytelling abilities, with the ability to simplify complex data for diverse audiences
- Proven ability to collaborate effectively across regions and functions
- Comfortable working in a matrixed organization and building alignment across multiple partners
- Strategic problem‑solver who integrates data, customer insights, and business context into recommendations
- Builds positive, productive relationships and works collaboratively toward shared goals
- Adaptable in fast‑changing environments and confident navigating ambiguity