Product Manager

• Strategy & Planning:Develop and implement marketing strategies aligned with overall brand objectives for Fragrance category.
• Conduct market analysis, identify trends, and understand competitor activities to inform product development and launch plans.
• For Fragrance, this might involve crafting a 360° marketing platform and adapting brand guidelines for various media.
• Launch Execution:Oversee all aspects of product launches, from initial concept to post-launch analysis.
• Coordinate with various internal departments (sales, education, PR, merchandising) and external partners (agencies).
• Develop promotional plans, brief internal teams, manage budgets, and track sales performance.
• Sales & Market Analysis:Monitor sales performance, analyze market data (Circana), and track competitor activities.
• Regularly report, identify growth opportunities, and recommend adjustments to pricing or promotional strategies.
• For Fragrance, this could involve reviewing media spending by competitors and proposing recommendations for local launches based on market analysis.
• Prepare presentations for internal and external meetings.
• Forecasting:Develop accurate sales forecasts for assigned category to build together with demand planning the right assortment and inventory management.
• Forecast for both products and POS materials.
• Trade Marketing:Develop and implement trade marketing plans in collaboration with sales and visual merchandising teams to support key trading periods and product launches.
• Oversee with VM team, design in-store execution plans and ensure smooth implementation.
• Local Adaptations with Trade and VM:Adapt global marketing materials and campaigns for the local market, considering specific consumer preferences and market conditions.
• Adapt creative assets, messaging, and promotional activities.
• Key CompetenciesStrong analytical skills and experience with market data analysis.
• Excellent communication, presentation, and interpersonal skills.
• Important to have leadership skills to orchestrate multi-functional projects Strong project management abilitiesCapable of prioritizing and handling multiple projects simultaneously under tight time constraints and within budget parametersExcellent ability to influence others, encourage teamwork, and build strong internal and external relationshipsData Driven mindset to show how the area impacts the business in short and medium term.
• Able to prioritise work in a fast-changing environmentLuxury lives in details, so this role needs to be absolutely attentions with every brand touchpoint, guiding and influencing all client journey to delight our consumersTechnical skills:Good knowledge in Power Point and other Office programs Good Knowledge in ExcelFluent English mandatorySpanish is a plusProfile:A Marketing or Business graduate with at least 5 years' experience in a Marketing roleSensitivity to Luxury goods, Beauty market experience is a valuable profile.
• Development opportunities:Marketing Manager at LVMH MaisonsMarketing Roles at Local Market or at Regional LatamTrans-functional mobility within LVMH Beauty

Caderno Nacional