Social Media Specialist – Remote (Brazil)
High Tide
- Curitiba - PR
- Permanente
- Período integral
- Plan and manage the monthly content calendar across multiple brand social channels (IG, TikTok, FB)
- Support day-to-day posting and engagement, ensuring brand voice is consistent and on trend
- Work with influencers and creators each month - sourcing, briefing, coordinating, and tracking posts
- Stay on top of social trends and recommend new content formats, meme ideas, and platform experiments
- Collaborate with design, copy, and email teams to align messaging and campaign timing
- Track and report on key metrics to senior management, to help optimize content and influencer performance
- Create or edit simple short-form content (e.g. memes, trending sound videos) using tools like CapCut (bonus)
- 4–5 years of experience managing social content for consumer-facing brands, ideally in e-commerce, lifestyle, or youth-driven categories
- Confident handling multiple brands and social voices in a fast-paced environment
- Proven track record managing influencer content and relationships
- Experience in creating weekly/monthly social reports and presenting to stakeholders
- A good sense of humor and an understanding of meme and trend culture
- Experience using CapCut or mobile tools to put together simple video or meme content (bonus)
- Strong communicator and organized collaborator across remote teams
- Shape the online voice of globally recognized cannabis and CBD brands
- Work with a fully remote, fast-moving team that’s supportive and collaborative (Toronto hours)
- Collaborate across departments and get visibility into brand, creative, and growth strategy
- Bring your creativity to a space that values originality, humor, and measurable results
- Make your mark at one of the largest cannabis & accessory company in the world, driving growth through engaging content
- Your resume in English
- Portfolio: min. 2–3 examples of social content or brand accounts you’ve worked on (posts, videos, memes, content calendars etc.)
- (Optional but encouraged) – examples of influencer management (i.e content and/or results)
- High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count⁷. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:
- Bricks & Mortar Retail: Canna Cabana™ is the largest cannabis retail chain in Canada, with 200 plus current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
- Retail Innovation: Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
- Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
- E-commerce Platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.