Consumer Experience Leader

• - Lead the creation of first party data acquisition plan & engagement strategy.
• And the evolution towards loyalty & advocacy.
• - Set plans for driving continuous improvement and digital product evolution of the lifetime value of our first party data records.
• - Growth Hack: Identify new opportunities that will enhance business delivery and user outcomes that will inform future strategic priorities- Support Local teams to find opportunities for improvement- Lead and define RACI for the cross functional team including Brand Management, Paid Media, Owned Media, Data & Analytics, CSI, IT/DTS, UX Design and External Agencies together to implement the consumer experience strategy- Connect with paid media team to share role of the paid touchpoints and align execution for media strategy, CP local media plans, SEM strategy and acquisition media plans- Connect with paid digital (PESO) team to share strategic role of the owned touchpoints and align execution for SEO strategy, branded websites, social media, influencers and CRM- Collaborate with IT/DTS to provide visibility and share the business requirements to build the product backlog for Branded Websites, CEP & CRM developments as well as all digital products developed as part of the strategic roadmap.
• - Work with Data & Analytics to set clear hypotheses, KPIs, and measurement to achieve positive outcomes for the user and for the business- Activate a growth hacking and performance optimization way of work- Work with Brand Managers to ensure content production for commercial programs fits digital and mobile brilliant basics**REQUIREMENTS**:- Experience in media planning, social media and CRM.
• - Strategy thinking: strategy development and recommendation based on consumer knowledge and business analysis- Developing and implementing media strategy and communication campaigns- Influence, Strategic thinking, Business analytic and result oriented- Languages - Advanced English and ideally notions of Spanish**Global VISA and Relocation Specifications**:**Primary Location**Brazil -Sao Paulo**Additional Locations**Argentina-Buenos Aires**Worker Type**Employee**Worker Sub-Type**Regular**Time Type**Full time

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