Business Analytics Consultant

• Qualification Required: Degree MBA / business analytics / economics and / Mathematics 6 -10 years of experience in Consumer Insights/Shopper Insights/ Business Analytics with a minimum of 2 years in FMCG/CPG business Must have skills: Deep understanding of structured business problem solving approaches.
• First principles approach to problem solving.
• Understanding of CPG business landscape and key analytics solutions in the industry.
• Strong understanding of investment vehicles, ROIs, Marketing investment and other drivers.
• Understanding of Nielsen/IRI data and metrics and Household Panel data.
• Understanding of consumer and shopper data.
• Good communication and interpersonal skills.
• High emotional quotient in stakeholder management.
• Demonstrate ability to quickly understand new concepts especially in field of analytics Preferred skills: Marketing Analytics background in FMCG domain Understanding of Econometrics models [Optional] Understanding of various machine learning algorithms (e.
• g.
• SVM, Random Forests, Gradient Boosting, Log- Log regression, XGBoost, Lasso, Ridge, Clustering techniques, Neural Networks and others) and time-series algorithms (e.
• g.
• ARIMA, ARIMAX, UCM, Holt-Winters and others) Basic coding skills in Python, SQL Knowledge of visualization techniques and building dashboards in tools like PowerBI or Tableau is advantage.

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