Senior UX Content Designer - Leading Sports Betting Group
Palermo Advisors
- Brasil
- Permanente
- Período integral
- Participate directly at every stage of the design process - from discovery to iteration – to bring ideas to life through user flows, wireframes, and prototypes.
- Collaborate to shape and define the overarching product narrative, ensuring design decisions and user flows align seamlessly.
- Apply human-centered design methods to create, refine, and test content solutions that simplify complex concepts, aligning with our tone and brand voice across digital platforms.
- Analyze the entire user journey, identifying opportunities to integrate diverse experiences into cohesive and compelling narratives.
- Work closely with product designers, product managers, marketing, and engineers to guarantee content aligns with design principles and user experience goals.
- Conduct user research and usability testing, leveraging insights to shape content strategies and decisions.
- Drive the development and maintenance of content guidelines, UX content design best practices, taxonomies, terminology, and feature naming for both mobile and desktop, ensuring consistency and quality across user touchpoints.
- Lead projects and initiatives focused on enhancing content effectiveness, measuring impact through user engagement metrics and feedback.
- Advocate for high-frequency, plain language to construct conversational experiences and intuitive interfaces;
- Identify opportunities for improving language consistency throughout end-to-end experiences.
- Collaborate with data, customer experience, and research partners to provide guidance on product direction and new concept testing.
- Utilize qualitative and quantitative insights and business analytics to inform content decisions and solutions;
- Create scalable content solutions by applying UI frameworks, modularity, localization, reuse, and related concepts.
- Collaborate across teams to enhance the accessibility, inclusion, readability, and translatability of product content.
- Bachelor's degree or higher in Communications or related fields.
- 5+ years of proven experience as UX content designer, content strategist, information architect, or similar role with a UX or product design team.
- Experience in shaping user journeys and narratives, connecting different elements of the user experience into a cohesive story.
- Successful track record of working with senior leaders and stakeholders.
- Advanced problem-solving skills with a proactive problem solver mindset and a spirit for innovation.
- Strong interpersonal communication and collaboration skills, including the ability to convey complex concepts clearly and persuasively to diverse audiences and different organizational levels.
- Experience in using quantitative and qualitative insights to drive content decisions.
- Exceptional writing and editing skills in Portuguese, with a keen eye for detail and a deep understanding of language nuances.
- Effective verbal and written communication skills in both Portuguese and English.
- Solid understanding of accessibility standards and best practices.