Senior Paid Media Buyer (Meta, TikTok & Beyond)

Activate Talent

  • São Paulo - SP
  • Permanente
  • Período integral
  • Há 2 mêses
  • Aplicar facilmente
Job Title: Senior Paid Media Buyer (Meta, TikTok & Beyond)Location: Remote (US Time Zone)About the RoleWe're looking for a senior-level Paid Social Buyer to own and scale performance marketing campaigns across Meta, TikTok, and other paid social platforms. You’re someone who’s managed $80K-100K+/day for a DTC brand, with a minimum of 50k/day of that being Meta (within the past 1–2 years), and you bring more than technical know-how — you have strong instincts for creative strategy, deep attribution experience (Northbeam/Triple Whale), and understanding of incrementality (ex: Geo lift testing, Haus), and thrive when fully owning outcomes across spend, performance, and strategy.This is not just a buying seat — this is full-funnel performance ownership.What You’ll Be DoingPaid Social Strategy & Execution
  • Own paid social and search performance across Meta, Google, TikTok, and emerging platforms (AppLovin, Snap, Pinterest, YouTube Shorts)
  • Build scalable campaign structures and testing plans to drive profitable growth
  • Launch, manage, and optimize $2M+/month in ad spend with full autonomy
  • Develop media plans rooted in customer acquisition, CAC/LTV, and overall MER targets
Data, Attribution & Analysis
  • Use multi-touch attribution tools like Northbeam or Triple Whale to uncover true performance insights
  • Analyze incrementality reports through in-platform or external tools
  • Detect patterns in data, segment performance by geo/creative/audience/funnel stage, and act decisively
  • Create custom reports and dashboards to communicate wins, losses, and opportunities
Creative & Funnel Collaboration
  • Brief creative team on angles, hooks, and formats based on performance data and competitor analysis
  • Collaborate with CRO to ensure ads and landing pages are congruent, optimized, and continuously tested
  • Influence ad design and funnel construction with a focus on improving CVR and AOV
  • Planning, Incrementality Testing, & Media Mix Modeling
  • Evaluate media mix, timing, flighting, and platform selection based on business needs and channel maturity
  • Use tools like Haus or geo lift testing
  • Contribute to cross-platform growth strategy by identifying scale opportunities beyond Meta/TikTok
  • Align planning with client objectives across both brand and performance goals (e.g. awareness, acquisition)
Leadership, Communication & Innovation
  • Communicate strategies, insights, and media recommendations to internal stakeholders and leadership
  • Build structured, scalable processes to manage high daily budgets with precision and accountability
  • Stay ahead of platform changes, ad policy shifts, and industry benchmarks
How You’ll Spend Your Time25% Analysis: Review campaign performance, spot trends, uncover insights25% Strategy: Plan experiments, identify scale ops, refine account structure25% Execution: Launch/optimize campaigns, troubleshoot, manage budgets25% Creative: Brief creative, synthesize feedback, iterate rapidlyWhy This Role is Different
  • Ownership over large budgets and outcomes — you're not just pushing buttons
  • Collaborative, no-silos environment — media, creative, and CRO work together
  • Strong data infrastructure and attribution tools — you’ll actually see what’s working
  • Ambitious, high-performing team culture where the best ideas win
RequirementsWho You Are
  • 5+ years in media buying with at least 2+ years managing $50K+/day on Meta for a DTC brand
  • Proven ownership of $2M+/month in spend, across Meta, TikTok, and other paid social channels
  • Familiarity with other channels like Snapchat, Pinterest, YouTube Shorts, or Taboola
  • Deep understanding of direct response creative and full-funnel performance marketing with a POV on creative trends, ad fatigue, and audience behavior on social platforms
  • Experience with multi-touch attribution platforms like Northbeam or Triple Whale
  • Experience with incrementality platforms like Haus
  • Analytical and pattern-driven thinker — fluent in dashboards, spreadsheets, and pivot tables
  • Natural collaborator who communicates clearly with creative, CRO, and analytics teams
  • Equal parts strategist and executor — you can zoom out and dive in with ease
  • Comfortable in fast-paced, remote-first environments with high expectations and high autonomy

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