
Customer Experience (CX) Analyst
- Fortaleza - CE
- Permanente
- Período integral
- Collect and analyze customer feedback from surveys, support interactions, social media, and other channels to identify trends and improvement areas.
- Develop and maintain customer journey maps to visualize the end-to-end experience and highlight key touchpoints.
- Identify opportunity areas that may impact the customer experience and translate them into actionable insights and recommendations
- Collaborate with product, marketing, and support teams to implement customer-centric initiatives. Identify opportunity areas that may impact the customer experience and translate them into actionable insights and recommendations
- Create dashboards, visualizations, reports, and presentations to communicate findings effectively.
- Present insights and strategic recommendations to stakeholders.
- Qualitative and Quantitative analysis
- Lead interviews, focus groups, and side-by-side observations of client personnel to document current business and operational processes as input to process improvement initiatives
- Conduct mystery shopping
- Optionally, conduct usability testing or journey validation to ensure enhancements align with customer expectations.
- Bachelor's degree in Business, Marketing, Data Science, Analytics, or a related field.
- 3 years of experience in customer experience, analytics, or a related role.
- Strong analytical and problem-solving skills, with proficiency in Excel; experience with tools like Tableau, Power BI, SQL, or Google Analytics is preferred.
- Excellent communication and presentation skills, capable of engaging with diverse stakeholders.
- Customer-centric mindset, detail-oriented, and collaborative.
- Familiarity with CX tools or platforms (e.g., Qualtrics, SurveyMonkey) and CRM systems is a plus.
- Experience with journey mapping, process mapping, or contact center/self-service channels is highly valued.
- Native Portuguese and fluent English requred