Head of Acquisition

• Known for its data-driven approach and high-growth culture, the company is expanding its acquisition team to scale user growth efficiently.
• This is a unique opportunity to join a team at the forefront of digital marketing and user acquisition.
• Why This Role? As Head of Acquisition, youll play a critical role in defining and executing the user acquisition strategy, driving growth through both paid media and affiliate channels.
• You will lead a talented team, optimize campaigns across multiple channels, and leverage data insights to maximize ROI and LTV.
• This is a high-visibility role for a strategic, analytical, and hands-on leader eager to make a measurable impact.
• Key Responsibilities: Lead Growth Strategy: Develop and implement user acquisition plans that drive measurable growth and align with business goals.
• Team Leadership: Manage a high-performing acquisition team, guiding campaign planning, execution, and optimization.
• Channel Management: Identify and test new channels, partnerships, and ad formats to diversify acquisition efforts.
• Affiliate Oversight: Build and optimize affiliate programs to maximize ROI and scale efficiently.
• Cross-Functional Collaboration: Partner with product, data, and creative teams to improve conversion rates, onboarding, and early retention.
• Creative & Campaign Optimization: Ensure messaging, creatives, and promotions are effective and aligned with acquisition goals.
• Performance Monitoring: Track and report key metrics, including CAC, LTV, ROAS, and Payback, using data to inform decisions.
• Data-Driven Decisions: Analyze campaign performance and audience behaviour to continuously refine strategy and budget allocation.
• Requirements: Based in Brazil Proven experience leading user acquisition strategies for digital products or app-first businesses Strong understanding of paid media channels including Google Ads, Meta Ads, Programmatic, and ad networks Data-driven mindset with experience monitoring and optimizing metrics like CAC, LTV, ROAS, and Payback Leadership experience, capable of mentoring a team and collaborating across functions Adaptable problem-solver, comfortable in a fast-moving, high-growth environment Experience managing affiliate programs and performance partnerships Nice to Have: Degree in Engineering, Analytics, or related analytical field Experience in startups, scale-ups, or high-growth digital companies Benefits: Competitive CLT salary with additional benefits (healthcare and life insurance) Opportunity to lead and shape the user acquisition strategy for a high-growth digital platform Flexible and collaborative remote-first working environment Direct impact on business growth metrics and strategic decisions Ready to drive user growth for a leading digital platform in Brazil? Apply now and help shape the future of acquisition strategy.

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