Brand Activation Manager

• This role requires a strategic mindset, hands-on execution, and the ability to manage multiple stakeholders-including clients, agency partners, and internal teams-to deliver impactful digital media activations across Latin America and beyond.
• The ideal candidate will combine expertise in digital media strategy with strong project management and relationship-building skills, driving measurable results for clients.
• Key resposabilities:Design and execute digital media activation strategies tailored to client objectives, utilizing USMedias represented platforms and partners.
• Lead end-to-end campaign planning, from ideation and media selection to execution, optimization, and reporting.
• Lead the execution of brand activations with production partners and suppliers, ensuring that the activation operation meets the quality requirements and expected results.
• Collaborate closely with advertisers, agencies, and publisher partners to ensure seamless implementation of activations and achieving of KPIs.
• Analyze campaign performance data, generate insights, and recommend optimizations to maximize ROI.
• Stay up-to-date on digital media trends, platform updates, and industry best practices to inform strategy development.
• Manage project timelines, deliverables, and budgets, ensuring campaigns are delivered on time and within scope.
• Prepare and deliver compelling presentations and reports to clients and internal stakeholders.
• Work side by side with the Creative Manager throughout the entire creation process from brainstorming project ideas and aligning production queues to leading approvals with all involved stakeholders.
• Required Soft SkillsCommunication & Stakeholder Management: Ability to clearly articulate strategies, manage expectations, and build trust with clients, partners, and internal teams.
• Strategic Thinking: Strong analytical and conceptual skills to translate business objectives into actionable digital activation strategies.
• Project Leadership: Proactive, organized, and able to drive multiple projects simultaneously, ensuring high-quality execution and timely delivery.
• Required Hard SkillsIntegrated Media Planning & Activation: Expertise in planning and executing media strategies that bridge offline and online channels, with a focus on driving cross-channel synergy and maximizing online distribution of offline activations.
• Business Planning & Commercial Thinking: Strong ability to align activation strategies with client business goals, demonstrating a clear understanding of market dynamics, commercial objectives, and the financial impact of brand initiatives.
• Platform & Partner Management: Experience managing relationships with media partners, publishers, and technology platforms to deliver integrated and innovative solutions.
• Desirable Previous ExperienceStrategic Planning and Execution of Live Marketing Campaigns: Demonstrated experience in designing and delivering live marketing strategies, including the integration of brand objectives into experiential campaigns for major brands and large-scale audiences.
• Production and Management of Experiential Events: Proven track record in leading the production of high-impact branded experience events, ensuring operational excellence and audience engagement.
• Influencer and Celebrity Relationship Management: Solid background in identifying, negotiating, and activating partnerships with influencers, athletes, and celebrities to amplify brand presence and generate authentic engagement across digital and physical platforms.
• Expertise in Sports and Entertainment Markets: Deep understanding of the sports and entertainment industries, with hands-on experience in sponsorships, partnerships, and activations involving major events, venues, and sports properties.
• Integrated Communication and Creative Leadership: Experience in leading cross-functional teams and agencies, combining digital, live, and content marketing to deliver disruptive, consumer-centric brand experiences.
• Ability to translate consumer insights into creative strategies that build brand equity and drive business results.

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