Senior Marketing Manager
- São Paulo - SP
- Permanente
- Período integral
- Essential Job FunctionsEntrench the brands organically into relevant Sports, Gaming, Music & Culture with the right associations and use these platforms to develop new insightful ideas.
- Identifying key pillar based national intellectual property to activate the brand among target audience.
- Identifying and aligning key business performance indicators for all the strategic pillars and ensuring quarterly execution of plans.
- Periodic tracking and reporting of the performance indicators and suggest changes when required.
- Plan and align execution models for the strategic pillars, guide teams to activate as per plan.
- Inspection of plan vs execution to meet global standards of activation and engagement.
- Own and manage marketing contracts and support timely revisions for execution of all plans.
- Co-ordination with global counterparts for changes & revisions of contract and provide clarity to the system on specific nuances for seamless sign off.
- Manage national athletes, ambassadors and influencers to understand the brand and inspire Drive brand awareness and engagement with amplification through earned media.
- Work on digital activities or promotions, content videos.
- Presenting and aligning National quarterly plans integrate feedback from bottlers and revise plans to support business.
- Inspection of plan vs execution and guiding the regional team to meet global standards of activation and engagement.
- Negotiate exclusivity & deliverables with agencies/strategic partners to leverage and create unique sampling, sales opportunities.
- Ensure all branding, logo use is acceptable at all events, activations and it is approved.
- Closure, handover of all with execution plan, toolkit and clear deliverables.
- Position RequirementsPrefer a Bachelor''s Degree in the field of Business Administration, Marketing, Communications or related field of study.
- Prefer Masters of Business Administration (MBA).
- Additional Experience Desired: More than 10 years of experience in marketing, managing projects.
- Additional Experience Desired: More than 10 years of experience in Fast-moving consumer goods (FMCG) industry.
- Computer Skills Desired: Advanced user Microsoft Office (PowerPoint, Excel MS Word, and Outlook).
- Preferred Certifications: N/A.
- Additional Knowledge or Skills to be Successful in this role: Fluent English desired.
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Caderno Nacional