Brazil Field Marketing Manager

• Develop and execute comprehensive, multi-layered, marketing campaigns tailored to the Brazil market, ensuring alignment with overall company and regional revenue and business goals.
• Collaborate with cross-functional teams including sales, product management, and marketing to integrate field marketing strategies with broader marketing and sales initiatives.
• Develop and oversee the execution of digital campaigns, manage advertising plans, and maintain media relationships.
• Provide recommendations for social media plans and align them with overall campaign objectives.
• Coordinate with corporate communications to execute PR related strategies to raise brand awareness across the region.
• Ensure the overall cohesiveness and alignment of all marketing channels to reinforce messaging and brand awareness while driving regional business and revenue objectives.

• Event Planning and Coordination

• Working with regional sales leadership, identify and prioritize regional tradeshows and sponsorships to increase brand visibility and lead generation – ensure branding and messaging are aligned with objectives; coordinate with events team on execution of events and ensure lead follow-up.
• Plan, coordinate and execute regional Bentley hosted events, seminars, and meetings, both in-person and virtual, to drive thought leadership, brand awareness and lead generation.
• Evaluate event success, track key metrics, and provide post-event analysis to optimize future strategies.

• Lead Generation and Pipeline Support

• Work closely with regional sales teams to identify target accounts and create localized marketing campaigns to engage target audiences and drive demand generation.
• Implement lead generation initiatives, track performance, and contribute to building a robust sales pipeline.
• Identify and execute targeted marketing initiatives focusing on key account development and expansion, including ABM strategies.

• Collaboration and Communication

• Foster strong relationships with key stakeholders including regional sales teams, internal and external partners, and influencers within the Brazil market.
• Regularly communicate marketing plans, progress, and results to internal teams.

• Regional Marketing Oversight

• Manage regional marketing budgets, resources, and vendors to ensure efficient use of resources and optimal ROI.
• Stay abreast of emerging technologies, best practices, and industry trends/developments/regulations to continuously enhance field marketing strategies and tactics.

• Degree in marketing, business, or a related field.
• 4+ years of experience in B2B field marketing, with a focus on the Brazil market.
• Fluency in English as well as Portuguese languages.
• Experience in infrastructure markets including transportation, energy and water is advantageous.
• Demonstrated experience in managing budgets and overseeing vendors for marketing program execution.
• Excellent organization and multitasking skills, with the ability to handle projects autonomously and solve problems proactively.
• Self-motivated and results-driven with a proven success in planning and executing regional, multi-layered marketing campaigns.
• Strong project management skills and ability to work in a fast-paced environment.
• Excellent communication, presentation, and interpersonal skills; ability to effectively influence and collaborate with internal and external stakeholders.
• Proficient with marketing tools, analytics, and technology platforms and associated systems including Marketo, Demandbase, Google Analytics, etc.

Bentley Systems