Marketing Operations Mid-level Analyst

São Paulo - SP Curitiba - PR
Permanente
Período integral

Há 16 dias

At EBANX, you'll help expand access to payments and technology in some of the world's most dynamic markets. We're a unicorn-status fintech, AI-powered, and scaling fast across 29 countries and counting.Our platform connects leading global companies to more than 1 billion consumers, enabling seamless cross-border payments where it matters most. We build with purpose, move with speed, and create solutions that are both innovative and inclusive.If you're looking to be part of a company that's transforming the future of payments with clarity, ambition, and real-world impact - we'd love to meet you.In the corporate areas, we work behind the scenes to ensure everything runs smoothly. We provide the strategic support that keeps EBANX connected, efficient, and ready to grow. From technology to finance, every team collaborates to enable projects and turn challenges into opportunities.The Marketing Operations mid-level analyst is responsible for building, optimizing, and managing the systems, processes, and data that power the marketing engine. This role ensures seamless campaign execution, accurate performance measurement, and scalable infrastructure that supports the goals of both the Marketing and broader Revenue teams.The ideal candidate is a detail-oriented, tech-savvy, data-driven professional who thrives in a cross-functional environment and brings deep knowledge of marketing automation, CRM, and analytics tools.Key Responsibilities1. Infrastructure & Technology Enablement

Own and manage the marketing automation platform (e.g., HubSpot, Marketo, Pardot), ensuring it meets the needs of campaign execution and lead nurturing.
Support system integrations across CRM, automation tools, and analytics platforms to ensure seamless data flow.
Implement and maintain MarTech tools for scalable campaign execution and reporting.
Partner with Growth/Brand MKT teams to provide automation and routing support for campaigns, organic always-on channels and events.

2. Data Management & Governance

Maintain high standards of data quality, including hygiene, enrichment, segmentation, and regulatory compliance (e.g., LGPD, GDPR, CCPA).
Own marketing data governance practices and work cross-functionally to ensure completeness and integrity of lead/account data.

3. Campaign Operations & Execution Support

Build and manage campaign workflows, lead routing rules, and processes to support GTM initiatives and field marketing programs.
Partner with the Growth team to support list management, RSVP tracking, and post-event follow-up workflows.
Provide infrastructure for consistent campaign delivery, including email, website lead forms, and webinar/event support.

4. Performance Measurement & Insights

Set up and maintain reporting frameworks for marketing campaign performance, attribution, and ROI.
Provide visibility into campaign effectiveness and insights that inform optimization decisions.
Support A/B testing and optimization processes through data tracking and results analysis.
Collaborate with Brand and Comms to define and track relevant KPIs, helping translate brand awareness and thought leadership efforts into pipeline metrics and business impact.

5. Tool Training & Best Practices

Create and maintain documentation and training for MarTech tools and processes.
Provide enablement for marketers to ensure they can independently operate within systems while adhering to best practices.

Key Collaborations

Growth Marketing: To support campaign execution, lead nurturing flows, and integrated marketing activities.
Brand & Communications: To provide visibility into how brand, thought leadership, and awareness initiatives contribute to the pipeline.
Sales & RevOps: To align on lead routing, qualification, and pipeline visibility.
Data & Analytics: For reporting standardization and dashboard creation.
Creative & Content Teams: To support delivery of content through the right platforms and formats.

Qualifications

Experience in marketing operations, demand generation, or marketing technology roles.
Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics/reporting tools (e.g., Looker, Tableau, GA4).
Deep understanding of lead lifecycle, data management, and campaign workflows.
Strong analytical skills and a data-first mindset.
Excellent project management and cross-functional collaboration skills.
English skill (We are testing!)

Bonus Skills

Experience in B2B SaaS or fintech is highly desirable.
Familiarity with account-based marketing (ABM) or integrated marketing workflows and tech stack.
Certifications in marketing automation platforms or Salesforce are a plus.

EBANX offers:

WAVES Program: Annual bonuses based on the company's performance.
Meal/Food Allowance: Credit provided on a flexible benefits card.
EBANX Education: Financial support for undergraduate, graduate, and MBA programs to support your professional growth.
EBANX Skills: Budget dedicated to workshops, courses, and certifications to encourage your continuous development.
Language Classes: Spanish, English, and Portuguese lessons for your personal and professional development.
EBANX Health: Comprehensive medical and dental plans fully covered for the employee, plus subsidies for dependents to take care of your and your family's well-being.
EBANX Family: Childcare assistance, extended parental leave for caregivers, and support programs for pregnant employees and children.
Life Insurance: Fully paid by EBANX.
Transportation: Parking assistance or transportation vouchers, depending on your needs.
EBANX Flexible: A special day off on your birthday, semi-flexible working hours (8 hours/day, Monday to Friday), and year-end recess between Christmas and New Year's without affecting your vacation days.
EBANX Play: Well-being program including access to Wellhub, e-Sports, and partnerships with SESC.
Blue Club: Exclusive discounts at bakeries, restaurants, stores, courses, and more.

EBANX

Candidatar-se